A considered approach to financial planning
Welcome to Knightsbury
Knightsbury Financial Planning offers a considered and structured approach to managing your financial future.
We work with professionals, business owners and families to bring clarity, confidence and direction to their long-term planning.
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Meet Your Adviser
Who We Are

Tom Lyon APFS
Director
Chartered Financial Planner
I founded Knightsbury Financial Planning to offer a more personal, thoughtful approach to advice—one that puts long-term relationships and clear, straightforward planning at the centre of everything we do.
I’ve been advising clients since 2015, helping them make better financial decisions and build confidence in their future. Financial services have been my entire career, and over that time I’ve developed a clear belief: good financial planning isn’t just about numbers—it’s about understanding people, their priorities, and what really matters to them.
I work with individuals and families who want clarity, structure, and a sense of control over their finances. My role is to simplify complexity, provide honest advice, and act as a steady sounding board through life’s decisions—both big and small.
Outside of work, life is (happily) full. I’m married with two children, which means a good portion of my time is spent playing taxi driver and cheering from the sidelines at various sporting events and activities. I am also a long-suffering Everton fan, which has taught me patience, resilience, and the importance of taking the long-term view—qualities that translate surprisingly well into financial planning.
When time allows, I’m a lapsed drummer who still insists I’ll get back behind a kit one day, and a very below average (and barely improving) golfer.
Clarity, confidence and direction
What We Do
Financial planning is not about products or markets — it’s about understanding where you are today, where you want to be, and putting a clear plan in place to get there.
We help you make confident decisions about your finances, structure your plans in a tax-efficient way, and stay focused on the long term.
Our advice typically covers investment planning, pensions and retirement planning, cashflow modelling, protection planning, and ongoing financial planning and review.
A clear and structured process
Our Approach
Our role is to bring clarity to your financial position and confidence to your decisions.
We follow a structured approach to ensure advice is thoughtful, appropriate and aligned to your goals.
Understand
We take time to understand your circumstances, priorities and what matters most to you.
Design
We build a clear financial plan, using cashflow modelling and scenario analysis where appropriate.
Implement
We put agreed recommendations in place carefully and efficiently.
Guide
We work with you over time, adapting your plan as your life and circumstances evolve.
Built on clarity, discipline and trust
Why Knightsbury
Financial planning should feel clear, structured and reassuring, not complex or overwhelming.
Our approach is built on independence, long-term thinking and clear communication, helping you make confident decisions with a disciplined focus on your future.
Independence
We research the market and recommend solutions based on what is right for you.
Long-term relationships
We focus on building lasting partnerships, not one-off transactions.
Clarity and structure
We explain things simply and ensure you understand your position.
Calm, disciplined investing
We take a measured approach, focused on long-term outcomes rather than short-term noise.

Our clients
Who We Work With
We work with individuals and families who value clear, thoughtful financial advice and want to make confident long-term decisions.
Our clients are often professionals, business owners, individuals approaching retirement, and families looking to simplify and organise their finances.
Professionals
Typically earning £100,000+, looking for clear and structured financial planning.
Business owners
Entrepreneurs seeking clarity around personal and business financial decisions.
Approaching retirement
Individuals wanting confidence and clarity as they transition into the next stage.
Families
Looking to simplify, organise and take control of their financial position.
While these are typical examples, the most important factor is a desire for a structured and considered approach to financial planning.
Clear & Straightforward
Fees & Charges
Clear advice starts with clear pricing.
Whether you are looking for one-off strategic planning or ongoing financial guidance, our fee structure is designed to provide transparency, long-term value and confidence at every stage of the relationship.
Initial Advice & Implementation
Our fee covers the research, advice and implementation required to provide recommendations tailored to your circumstances and objectives.
Standalone Strategic Cashflow Planning
Strategic cashflow planning helps illustrate possible future outcomes and supports clearer long-term decision making.
Financial planning and cashflow modelling are based on assumptions and projections. They are intended to illustrate possible outcomes and are not guarantees of future performance or financial results. The Financial Conduct Authority does not regulate Cashflow Planning.
Ongoing Advice Service
Our ongoing service helps ensure your financial strategy remains aligned with your objectives as circumstances, legislation and markets evolve.
- Structured ongoing advice
- Professional oversight
- Access to our advisory team
- Review frequency tailored to value and complexity
Clear, considered financial planning
Start with a conversation
An initial meeting is an opportunity to take a step back and look at your financial position with clarity.
We’ll take time to understand your circumstances, what you’re aiming to achieve, and any concerns or questions you may have. From there, we can outline how a structured financial plan could support you over the long term.
There is no obligation — simply a chance to explore whether we’re the right fit.
Send your enquiry below
We will respond within 24-48 hours.